Perfect Smile: A newly acquired dental line, rebranded and reformulated. With a good name for an oral care line, it was a shame that the old design made no reference to it, so it was incorporated into the logo and packaging.

 

Time was limited due to low item inventory.

 

Limited budget (stock items only).

 

Creative direction
Art direction
Packaging design
Graphic design
Sourcing of packaging

The toothpaste’s packaging by sourcing an all-plastic tube, which would not lose its shape as the contents’ volume decreased, helping to retain the high-value image of QOL products.